Plangger, Kirk A.: search on Z-Library

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1

Is it all a game? Understanding the principles of gamification

Robson, Karen, Plangger, Kirk, Kietzmann, Jan H., McCarthy, Ian, Pitt, Leyland

Journal:

Business Horizons

Year:

2015

Language:

english

File:

PDF, 258 KB

english, 2015

2

When satire is serious: how political cartoons impact a country's brand

Alessandro Bigi, Kirk Plangger, Michelle Bonera, Colin L. Campbell

Journal:

Journal of Public Affairs

Year:

2011

Language:

english

File:

PDF, 359 KB

english, 2011

3

It’s real, trust me! Establishing supply chain provenance using blockchain

Montecchi, Matteo, Plangger, Kirk, Etter, Michael

Journal:

Business Horizons

Year:

2019

Language:

english

File:

PDF, 453 KB

english, 2019

4

Marketing meets Web 2.0, social media, and creative consumers: Implications for international marketing strategy

Pierre R. Berthon, Leyland F. Pitt, Kirk Plangger, Daniel Shapiro

Journal:

Business Horizons

Year:

2012

Language:

english

File:

PDF, 623 KB

english, 2012

5

The virtual reality value chain

de Regt, Anouk, Barnes, Stuart J., Plangger, Kirk

Journal:

Business Horizons

Year:

2020

File:

PDF, 701 KB

2020

6

Deepfakes: perspectives on the future ârealityâ of advertising and branding

Kietzmann, Jan, Mills, Adam J., Plangger, Kirk

Journal:

International Journal of Advertising

Year:

2020

File:

PDF, 1.46 MB

2020

7

New approaches to psychographic consumer segmentation

Pitt, Christine S., Bal, Anjali Suniti, Plangger, Kirk

Journal:

European Journal of Marketing

Year:

2020

File:

PDF, 813 KB

2020

8

Social media strategy for online service brands

Mills, Adam J., Plangger, Kirk

Journal:

Service Industries Journal

Year:

2015

Language:

english

File:

PDF, 256 KB

english, 2015

9

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Thriving in a New World Economy || Luxury Consumption in Brics: Rationale Behind ‘Irrational’ Consumption Patterns

Year:

2016

Language:

english

File:

PDF, 242 KB

english, 2016

10

The new WTP: Willingness to participate

Michael Parent, Kirk Plangger, Anjali Bal

Journal:

Business Horizons

Year:

2011

Language:

english

File:

PDF, 556 KB

english, 2011

11

Exploring digital corporate social responsibility communications on Twitter

Okazaki, Shintaro, Plangger, Kirk, West, Douglas, Menéndez, Héctor D.

Journal:

Journal of Business Research

Year:

2019

File:

PDF, 435 KB

2019

12

The social media faces of major global financial service brands

Farshid, Mana, Plangger, Kirk, Nel, Deon

Journal:

Journal of Financial Services Marketing

Year:

2011-2012

Language:

english

File:

PDF, 208 KB

english, 2011-2012

13

Making a face: Graphical illustrations of managerial stances toward customer creativity

Colin L. Campbell, Pierre R. Berthon, Leyland F. Pitt, Ian McCarthy, Kirk Plangger

Journal:

Australasian Marketing Journal (AMJ)

Year:

2012

Language:

english

File:

PDF, 371 KB

english, 2012

14

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Thriving in a New World Economy || Revealing Possibilities for Co-Branding – Focusing on Finnish Higher Education of Creative Economy

Year:

2016

Language:

english

File:

PDF, 247 KB

english, 2016

15

Guest editorial

Plangger, Kirk, Pitt, Leyland

Journal:

Journal of Product & Brand Management

Year:

2020

File:

PDF, 472 KB

2020

16

Understanding the Strategic Consequences of Customer Privacy Concerns: A Meta-Analytic Review

Okazaki, Shintaro, Eisend, Martin, Plangger, Kirk, de Ruyter, Ko, Grewal, Dhruv

Journal:

Journal of Retailing

Year:

2020

File:

PDF, 1.30 MB

2020

17

Thinking Beyond Privacy Calculus: Investigating Reactions to Customer Surveillance

Plangger, Kirk, Montecchi, Matteo

Journal:

Journal of Interactive Marketing

Year:

2020

Language:

english

File:

PDF, 379 KB

english, 2020

18

How employees engage with B2B brands on social media: Word choice and verbal tone

Pitt, Christine S., Plangger, Kirk A., Botha, Elsamari, Kietzmann, Jan, Pitt, Leyland

Journal:

Industrial Marketing Management

Year:

2017

Language:

english

File:

PDF, 244 KB

english, 2017

19

Strategic enablement investments: Exploring differences in human and technological knowledge transfers to supply chain partners

Plangger, Kirk, Montecchi, Matteo, Danatzis, Ilias, Etter, Michael, Clement, Jesper

Journal:

Industrial Marketing Management

Year:

2020

File:

PDF, 635 KB

2020

20

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Thriving in a New World Economy || Pricing and Sales Force Compensation Strategies: Are They Motivating or Demotivating Your Sales Force?

Year:

2016

File:

PDF, 141 KB

2016

21

It’s real, trust me! Establishing supply chain provenance using blockchain

Montecchi, Matteo, Plangger, Kirk, Etter, Michael

Journal:

Business Horizons

Year:

2019

File:

PDF, 453 KB

2019

22

The power of popularity: how the size of a virtual community adds to firm value

Journal:

Journal of Public Affairs

Year:

2012

Language:

english

File:

PDF, 134 KB

english, 2012

23

Consumer creativity and the world's biggest brand

Plangger, Kirk, Robson, Karen

Journal:

International Journal of Technology Marketing

Year:

2014

Language:

english

File:

PDF, 211 KB

english, 2014

24

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Thriving in a New World Economy || Influence of Brand Trust and Affect, Purchase and Attitudinal Loyalty on Brand Performance

Year:

2016

Language:

english

File:

PDF, 264 KB

english, 2016

25

LITTLE REWARDS, BIG CHANGES: USING EXERCISE ANALYTICS TO MOTIVATE SUSTAINABLE CHANGES IN PHYSICAL ACTIVITY

Plangger, Kirk, Campbell, Colin, Robson, Karen, Montecchi, Matteo

Journal:

Information & Management

Year:

2019

Language:

english

File:

PDF, 2.88 MB

english, 2019

26

Balancing customer privacy, secrets, and surveillance: Insights and management

Plangger, Kirk, Watson, Richard T.

Journal:

Business Horizons

Year:

2015

Language:

english

File:

PDF, 340 KB

english, 2015

27

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Thriving in a New World Economy || A Cross-Cultural Drive to Innovation: Phronetics from the Field

Year:

2016

Language:

english

File:

PDF, 233 KB

english, 2016

28

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Thriving in a New World Economy || Nonprofit Marketing: A European Perspective on Donations and Religiousness

Year:

2016

Language:

english

File:

PDF, 305 KB

english, 2016

29

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Thriving in a New World Economy || Sales and Value Creation: A Synthesis and Directions for Future Research

Year:

2016

Language:

english

File:

PDF, 146 KB

english, 2016

30

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Thriving in a New World Economy || Marketing Futurecast Lab – Prospecting Trends for A Better Future

Year:

2016

Language:

english

File:

PDF, 141 KB

english, 2016

31

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Thriving in a New World Economy || The Importance and Formalization of Service Quality Dimensions: A Comparison of Chile and the United States

Year:

2016

Language:

english

File:

PDF, 116 KB

english, 2016

32

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Thriving in a New World Economy ||

Year:

2016

Language:

english

File:

PDF, 8.63 MB

english, 2016

33

Mobility at work

Kietzmann, Jan, Plangger, Kirk, Eaton, Ben, Heilgenberg, Kerstin, Pitt, Leyland, Berthon, Pierre

Journal:

The Journal of Strategic Information Systems

Year:

2013

Language:

english

File:

PDF, 740 KB

english, 2013

34

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Thriving in a New World Economy || Interpersonal Trust and Within-Nation Regional E-Commerce Activity

Year:

2016

Language:

english

File:

PDF, 230 KB

english, 2016

35

The curious versus the overwhelmed: Factors influencing QR codes scan intention

Okazaki, Shintaro, Navarro, Angeles, Mukherji, Prokriti, Plangger, Kirk

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 628 KB

english, 2017

36

Viral media & marketing: strategy, policy and exploitation

Plangger, Kirk, Mills, Adam J.

Journal:

Journal of Public Affairs

Year:

2013

Language:

english

File:

PDF, 60 KB

english, 2013

37

The Role of Photograph Aesthetics on Online Review Sites: Effects of Management- versus Traveler-Generated Photos on Tourists’ Decision Making

Marder, Ben, Erz, Antonia, Angell, Rob, Plangger, Kirk

Journal:

Journal of Travel Research

Year:

2019

File:

PDF, 217 KB

2019

38

How relying on online reviews impacts private label brand preferences: from ANZMAC 2019

de Regt, Anouk, Plangger, Kirk, Mills, Adam, Campbell, Colin L.

Journal:

Journal of Strategic Marketing

Year:

2020

File:

PDF, 505 KB

2020

39

Accommodation eWOM in the sharing economy: automated text comparisons from a large sample

Pitt, Christine, Plangger, Kirk, Eriksson, Theresa

Journal:

Journal of Hospitality Marketing & Management

Year:

2020

File:

PDF, 751 KB

2020

40

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Thriving in a New World Economy || Exchange Offer as a Sales Promotion Tool for Consumer Durables: A Content Analysis of Indian Print Advertisement

Year:

2016

Language:

english

File:

PDF, 188 KB

english, 2016

41

Nomen est omen: formalizing customer labeling theory

Kirk Plangger, Jan H. Kietzmann, Leyland F. Pitt, Pierre Berthon…

Journal:

Year:

2013

Language:

english

File:

PDF, 745 KB

english, 2013

42

[Developments in Marketing Science: Proceedings of the Academy of Marketing Science] Thriving in a New World Economy || Choosing the Right Cause: The Moderating Role of Meta-Cognitions in Cause-Related Marketing Effectiveness

Year:

2016

Language:

english

File:

PDF, 376 KB

english, 2016

43

Dynamic Game Plans: Using Gamification to Entrain Strategic Renewal with Environmental Velocity

McCarthy, Ian P., Plangger, Kirk, Robson, Karen, Kietzmann, Jan, Pitt, Leyland

Journal:

SSRN Electronic Journal

Year:

2019

Language:

english

File:

PDF, 283 KB

english, 2019

44

People as products: Exploring replication and corroboration in the dimensions of theory, method and context

Farshid, Mana, Lord Ferguson, Sarah, Pitt, Leyland, Plangger, Kirk

Journal:

Journal of Business Research

Year:

2019

File:

PDF, 455 KB

2019

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